Why do we want to succeed?

From a primal perspective, our goal is to survive and replicate. Pretty much everything can be reduced down to that. It’s really simple actually.

However, we aren’t cavemen, we live in an era where we can experience the quote-unquote “luxury” of an existential crisis. Because living in modern times, especially in the country we live in, we don’t need to worry about survival and replication on a daily basis. If we’re hungry, we can call pizza hut and have our sustenance delivered to our door in 30 minutes or less (or your money back.) If we’re horny, we can go on craigslist or match.com or call up Mystery from the “Pick-up Artist” and eventually we will find what we are looking for.

As modern day humans, we are living in the evolutionary lap of luxury. The trials and tribulations of our ancestors are really of little consequence to us. We as a people want to strive for something more, to create something bigger and better than ourselves, to leave our mark on this world. I gather that if you are satisfied sitting in front of the TV every night with a BIG Mac and a six pack of beer, you wouldn’t be here. You’re already several steps ahead of the pack just by consciously trying to improve yourself. So for that, you are to be congratulated.

So, What does success really mean?
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Why should you care about your cleanly apartment or home? The answer is pretty simple.

Most guy’s places are NOT clean.

Really?

We’ve spoken to a lot of girls, and they are all actually surprised, sometimes in awe, to see a guy’s place that is clean.

A clean place is really the exception, NOT the norm. You have a chance to separate yourself from the other guys and make a really good first impression. You aren’t some beta slob. You are the alpha male. An alpha male is going to have his shit together. So, stop making excuses. Seriously, this process will require a small investment of time, money, and elbow grease, but it will pay big dividends in the end

What does your place subcommunicate?

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